Recruitment was once synonymous with HR, but not anymore. Recruitment works independently under the HR function for many of the successful organisations out there. With more firms providing recruitment consultancy services, with end to end service delivery, recruitment is no longer perceived in the the traditional sense.

Today’s recruiter is more of a spokesperson or a PR Specialist where one has to advertise the role to attract the right candidates. A recruiter can use Applicant Tracking Systems (ATS), Professional networking sites like Linkedin, Job Portals (like Bayt, Gulf Talent, Naukri, Indeed to name a few), Social media adverts or the old head hunting tools to fill a particular position. However no matter what tool the recruiter chooses to use from their Arsenal, the interaction with the candidate heads in one direction. Marketing the role.

A recruiter today has to markert the role to engage and attract candidates. The marketing strategy may vary from designing adverts to attract candidates to apply or to call these candidates and spark an interest. Recruitment Marketing is important today in a competitive world, where skilled labour is mined like cryptocurrency, specially in fields of IT, e commerce, research, medicine, applied sciences among others.

Why would a candidate move to another company, candidates no longer only look for good remunerations but are interested in understanding the organisation, the drive the future and sometimes political affiliations to make decisions to join or not. So the recruiter has a responsibility of engaging and securing the services of skilled labour and this marketing phenomenon can be extended to unskilled labour force as well. You company policies, success stories become your content to sell.

Being a recruiter for the last 6 years this is another learning. You can read about a summary of my learnings in my previously posted article.